Many (many many) of you are currently “in the hunt for more remunerative endeavors,” as my friend Sam would say, and so can relate to the seeming conundrum of what to put in the resume, versus the bio.

Your resume is the laundry list of all the wonderful (and hopefully not exaggerated) things you’ve accomplished during your career. Keep it simple, brief, 3-4 bullets per gig, and begin each bullet with a power verb. In the resume, one should “utilize” (instead of “use”) terms such as “Initiated”, instead of the pedestrian “started”; “implemented” instead of the more passive “managed”. Everything you’ve done is purpose-driven, results-oriented. Do your best to communicate forward motion and initiative.

The bio is the brief paragraph or two that summarizes how all your career moves form a carefully calculated connect-the-dots arc that have made you well-rounded and desirable today. Rather than bullets, it is a narrative format, and gives you a little leeway to tell a story.

Christopher Smith began is advertising career by writing a national ADDY finalist in his first 9 months, and was nominated as Associate Creative Director in 3 short years”, for example. Wouldn’t you read on?

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