“…That, my friends, is the power of storytelling in action.”

And so Brandon Yanofsky turns a blog post from a laundry list of “remember the time when…” to “Here’s what it all means:”

This blog post is simply terrific, and so simply lays out the fundamntals of good storytelling as a CORPORATE IMPERATIVE-

  • The Protagonist Leads the Way
  • Your Antagonist is Their Antagonist
  • The Protagonist Must be on the Move
  • No Plot, Big Problem
  • The Moral of the Story Is…

And this wonderful little biscuit is fished with a cherry on top, courtesy of Apple.

~Christopher Smith

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