Legend has it, Clark Gable took off his top in 1934’s It Happened One Night, revealing a naked chest, and the men’s underwear industry lost its shirt.

And so, product placement was born (more or less).

These days, product placement is a must-have (oh no – is there a Mazda in The Lorax?) — Even the sustainable industries are getting into the act – lookie here

Point is, any company or industry, as long as it does so authentically (honestly), should tell its own story by leveraging other media with similar values, to reach its target.

~ Christopher Smith

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