The Subject Line is: “What a Lemonade Stand Taught Me About Storytelling” – – the email starts like this: “I was on my way to play golf this past weekend when I drove by a young girl selling lemonade on the sidewalk in front of her house….

I know the source, so in two seconds, I’m drawn in.

In 5 more, I see video clips from Seth Godin and Rolf Jensen – business storytelling legends – that support the premise that a little girl’s lemonade stand is relevant to my brand. Great communication about communication.

~ Christopher Smith

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