Archives for posts with tag: Disney

Hollywood has long taken liberties in movie-izing books. Few take umbrage any more – why would they? Film is, after all, a quite different medium than text and cannot portray “word-for-word” the author’s original ideas. Cannot and therefore should not be expected to.

But there’s movie0making and then there’s movie-promoting. And here’s where Disney has screwed the pooch on The Lorax: (I have not seen the movie btw) – – in its effort to secure corporate sponsorship to make additional money / defray costs, Disney has obliterated the book’s original intent by co-opting sponsors such as Mazda of which the author would clearly disapprove.

It’s a classic case of greenwashing, and in this case – maybe an emotional connection to the author and this beloved story, and the children who will see the film and experience this dark-side of marketing – I feel it’s callow and obscene.

There’s no way in hell that Suess would have allowed Mazda as a sponsor of this story. It’s ridiculous.

I think this post sums up the conundrum, and the storytelling lesson, quite well.

~ Christopher Smith

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Sad to hear that the world has lost one of its most important innovators, Steve Jobs. It’s difficult to tally the impacts he had on our lives, but I for one am a bit irked by the comparisons that are being made regarding Jobs and Thomas Edison.

The more I read about Edison and his jealous battles with a true genius, Nikolai Tesla, the more I think Edison was the lesser inventor, and almost certainly the lesser man.

Granted, he is credited with perfecting the incandescent light (and mass producing it), the motion picture camera, the stock ticker, the sound recording phonograph, and Direct Current power distribution.

But DC power was deeply flawed by comparison to Alternating Current – invented by Tesla – who also brought forth the AC induction motor, X Ray tubes, wireless energy transmission, radio, robotics, spark plugs, concepts for electric vehicles, and vertical take-off and landing (VTOL) aircraft.

Fortunately for us, Jobs’ genius was recognized during his lifetime, after it appeared all might be lost with Apple Computer in the 1990’s including a personal fave – the Newton, which was reborn a few times and finally ended up the iPad. Jobs’ string of brilliant products and industry changing concepts blew the doors off every other company, and executive, in America.

The best thing about Jobs was to him, technology products – which were beige and boring when dominated by the IBM/Microsoft team – could be remade to be beautiful, pleasurable, and fun. Through it all, Steve Jobs had a Walt Disney quality – creating things that make us happy.

~Christopher Smith