“…That, my friends, is the power of storytelling in action.”
And so Brandon Yanofsky turns a blog post from a laundry list of “remember the time when…” to “Here’s what it all means:”
This blog post is simply terrific, and so simply lays out the fundamntals of good storytelling as a CORPORATE IMPERATIVE-
- The Protagonist Leads the Way
- Your Antagonist is Their Antagonist
- The Protagonist Must be on the Move
- No Plot, Big Problem
- The Moral of the Story Is…
And this wonderful little biscuit is fished with a cherry on top, courtesy of Apple.
~Christopher Smith